Skip to main content

Listen to Technology Sales Men at Your Peril in Football Marketing

It will all start with an emergence of a huge well designed board strategically located at the busiest point of your route to work. Yes that is where it will be placed, at a place where executives get caught up in traffic. In boredom you are forced to read it. You will read it tomorrow and the day after. Soon it will be part of your psyche. It's contents will be part of your gnome.
Soon sales men of a software company I will call 'ABC Technologies' make contact with technology people in your organisation. They speak the same tech language and easily understand each other. The pony tailed people discuss the great stuff the new technology suit has. To most technology people success is not measured on the bottom line or return on investment (ROI), but on the new cool stuff.
Having got your technology people to their side, the 'ABC Technologies' sales men make contact with your office. Not being very conversant with technology, you ask your technology office for assistance. They of course give the deal a node, for reasons alluded to earlier. The sign board this technology company put along your way to work helps you make a quick decision to buy. The new technology is given a node.
The men with pony tails soon arrive at your football club's offices to install the magic wand that will stream line everything. Training is offered on site and maintenance contracts are signed. Every one from senior executives to the players is happy. This is was the missing link, needed to fill the stadiums, sell more merchandise, and attract sponsors. Everything will be streamlined and measured you are promised. Success is here at last!
No sooner have the men with pony tails left than the technology is abandoned. Abandoned if not fully at most partially. You are stuck with the technology, with a maintenance contract and a negative bank balance. None of the anticipated advantages are achieved. Your fans continue to be alienated. You actually do not who your fans are. The stadium continues to be empty when your club is playing, you sell less merchandise and no sponsors are coming on board. There was no return on investment. In actual sense the whole software and hardware purchase added no value to the organisation.
Sales men are trained to sell. They do not care whether you get benefits, though they pretend to. To them what matters is the sales numbers and not you. If you want to succeed with your football marketing plans, do not listen to the technology sales men. They must listen to you. Start by mounting a major business strategic review of your club. Change your focus towards a more fan based system. Change the way all your people work and information flow through out your whole club. After you have done this then talk to the software men to bring a product that will support the new work and information flow processes.
Technology is very important but it must fit into your processes other than you fitting your football club into what technology offers.
Give your football club a chance to succeed beyond your wildest dreams. Fans are the corner stone of football business success, but they are the most ignored. We can help you change this for your benefit and the benefit of your club. Visit our website and learn more about how to grow your fan base, football marketing and fan relationship management. : [http://www.footballmarketing.biz]

Comments

Post a Comment

Popular posts from this blog

5 Things to Do This New Year to Benefit Your Child in Special Education!

Are you the parent of a child receiving special education services due to autism or a learning disability? Are you looking for a few things that you can do, this new year, to benefit your child's education? This article is for you! I will be discussing 5 things that you as a parent can do to help your child's education in this new year! Item 1: Check all of your child's past standardized testing, to see if they are on grade level. As an advocate I have helped children that have been several grade levels below their peers, and the parents did not realize this. Catching a child that is having academic difficulty early, and finding out what type of related and special education services they need, will help them keep up with their grade appropriate peers. Item 2: If you have never looked at your child's educational record contact your district office (call and make sure that this is where the records are kept), and tell them that you would like to see your child'
1 comment
Read more

Science Fair Projects - Complete Guide to a Winning Science Project Step 6 - Your Display

The displays for science fair projects are a symbol of all the work that went into the project. For the display you will need a backboard, the report on the project, and all the information you gathered pertaining to your project. On your display you can have the models you made, the topics you studied, any photographs taken, and the surveys you've done. Your display is basically going to tell a story of the project. You want your display to attract the attention of the passer-bys and interesting enough to hold their attention long enough to read about your project. You want your display to show all the facts about your project without looking too crowded. So just keep it simple. Size of your Display You school may have specific requirements for the size of displays for science fair projects. You will have to check with your teacher to find out the size the display is allowed to be. Most fairs allow the display to be 48 inches or 122 cm wide, 30 inches or 76 cm deep, and 10
1 comment
Read more

What You Need To Know About Online Education

Generally, online education needs someone who has self-discipline, knowledgeable with modern technology, and someone who is organized. Students of online education should believe that education is not confined within the four corners of a traditional school setting. To determine whether or not online education is the right thing for you, here are some factors to consider. Taking up a college course is essential to your success. There's a ninety percent chance of you completing the course and getting your degree if the purpose for which to take up a college course is to advance your career or set an example to children or to have a better standard of living. Internet education is the right method if you are quiet and reserved as opposed to someone who's a social butterfly. There are studies that show that quiet students often thrive in online courses. If you are a motivated person, online education is the better choice than in the traditional setting. This is because compl
1 comment
Read more